Media Relations and Promotions

Our clients enjoy exceptional exposure in their specific media sectors. LDA has:

• literally thousands of active personal contacts and positive relationships across all national and regional TV, radio, on-line and print media
• regular features on all the major TV programmes/key radio stations and in high circulation consumer and trade press

We:

• provide the media with what they want, in the way they want to receive it - our staff are trained to think like researchers, producers and journalists
• devise innovative, strategic and creative ideas, which can and do make a difference
• source and produce third party partnerships, competitions, advertorials and promotions for consumer products, companies or brands
• work directly for select newspapers to produce nationwide promotions that include many themes, brands and companies
• devise and execute tailor-made media training and crisis management courses, plus we handle crisis management for several clients

In the age of information melt down, it is vital to engage media outlets on a one-to-one basis, selling in tailored story angles to suit the individual media recipient, rather than rely on just a press release. We also cut through the cyber space maze to ensure we achieve high profile exposure on the correct on-line sites.